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| The NBA provides one of the most lucrative trading card markets and widely collected trading card markets on the planet. The NBA trading card industry has gone through many evolutions. From the early days of the wax pack providing the collector a large number of common cards to the current era of premium products providing limited edition cards only. During the late 80's and early 90's the card market was flooded with low end product from multiple card companies during a consumer boom. Then came the bust , which has led to today's market of more exclusive product , autographs , jersey and patch cards. The upper deck company has been at the for-front of this evolution and today is the number one player in this market. |
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